The adventurous entrepreneur needs one thing nowadays: a remarkable online presence. Launching your own business online has never been easier with tools that make website and content creation easy. What is missing though? Why doesn’t everybody have their own online side business? Reasons can vary, but often the limiting factor is not the technical know-how but found in the mindset of aspiring entrepreneurs.
If you are ready to transform your idea into a flourishing online venture, you are in the right place. Do you struggle to find that extra spark of motivation, that extra information that gives you the confidence to go for it or you simply want to be inspired by success stories? This reading list is for you.
- “Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World” by Amy Porterfield
Amy Porterfield has released a mastermind book to get started in the online business the easy way. The key take away here is to commit to your idea and build up on it step by step. The magic of this book is that you don’t need to have all the answers before starting your online adventure. Begin now! And refine along the way.
What is important to identify is your uniqueness and value you can bring to the online community. And no, you don’t have to be a super multi-year knowledgeable expert. Consider that knowing 10% more than the average person on a certain topic can get you ahead in sharing your experience with others.
Once you have identified your expertise, it’s time to work on your content strategy, which Amy lays out for us very nicely for the non-marketing expert. Enjoy this nugget of marketing wisdom and prioritize progress over perfection.
- “Everything is Figureoutable” by Marie Forleo
Marie Forleo is your personal cheerleader and no-bulshit get-your-shit-together coach. We are once again reminded that to achieve our goals, action is the way forward. Don’t overcomplicate things; roll up your sleeves, get in there, and figure it out.
Marie emphasises that the key to achieve our goals and dreams lies in our beliefs. Beliefs shape our reality, influence our behaviour and define outcomes. If we believe that something is impossible to start with, it will become so. And that’s not all: once we are convinced of an idea, our brains tend to find evidence that supports our beliefs, ignoring opposing information. Understand now why mindset is so important in life?
The first actionpoint in any of our journeys is to clearly define our goals. Following the same principle as with negative thoughts, writing our goals down increases the likelihood of achieving them. Feel the self-doubt sneaking in already? Marie got you. Perfectionism, she writes, is driven by fear. Acting despite your inner fear is the way to move forward.
- “The 1-Page Marketing Plan” by Allan Dib
I had no idea about what marketing entails before reading this book. And let me tell you, it is a compelling and captivating discovery! I believe that explaining the art of marketing is not an easy task, but the insights found here make marketing approachable for everyone.
The key take away for me is the identification of your target market. A focused approach wins over general advertisement anytime. The advice here: cultivate a niche instead of trying to appeal to everybody. Analyse and study your ideal customer: what do they get motivated by? What’s their age group? What does their day look like? By putting yourself in your customer’s situation you can craft a communication strategy that is personalised and appealing.
Only after identifying your ideal customer should you start creating and offering value to them. Address their problems by speaking directly to their needs. This book will show you how.
I hope these 3 books will inspire you to pursue your passion projects. Rest assured, you are not alone in this journey to navigate the mental obstacles that hold us back in achieving our dreams. This is just the start!
Resources:
Two Weeks Notice: Find the Courage to Quit Your Job, Make More Money, Work Where You Want, and Change the World” by Amy Porterfield Amazon link
“Everything is Figureoutable” by Marie Forleo Amazon link
“The 1-Page Marketing Plan” by Allan Dib Amazon link
